Saia LTL Freight will be featured as a seven-race primary sponsor for Ty Gibbs and the No. 54 Joe Gibbs Racing team beginning with Atlanta Motor Speedway in February.

The iconic energy drink brand will sponsor Shane Van Gisbergen in five NASCAR Cup Series events this season, while also supporting Connor Zilisch in his Cup Series debut at COTA.

The brand will sponsor Denny Hamlin in the No. 11 Toyota Camry XSE in four NASCAR Cup Series events, starting with June's event at Atlanta.

Workforce will serve as a multi-year primary sponsor for Michael McDowell and Spire Motorsports, starting with the Cook Out Clash at Bowman Gray Stadium.

Rush Truck Centers will serve as an eight-race primary sponsor for Noah Gragson and Front Row Motorsports during the 2025 NASCAR Cup Series campaign, starting with the Daytona 500.

SUNNYD will serve as a five-race primary and full-season associate sponsor for Ricky Stenhouse Jr. and the No. 47 Hyak Motorsports team in 2025.

Austin Dillon will have Bass Pro Shops (and Winchester) as a primary sponsor for 17 races during the 2025 NASCAR Cup Series season.