NASCAR Cup Series
B'laster Joins McDowell at Spire Motorsports for Two-Race Primary Sponsorship
Jan 14, 2025
Spire Motorsports has established a multi-year sponsorship deal with Workforce, an occupational healthcare industry specialist in work injury management, which will see the company support Michael McDowell and the No. 71 Chevrolet.
The partnership between Spire and Workforce will begin with the Cook Out Clash on February 2 at Bowman Gray Stadium, as the company serves as the primary marketing partner of McDowell and the No. 71.
Workforce will return as the primary sponsor for McDowell at Phoenix Raceway (March 9) and Richmond Raceway (August 16). In addition to its three races of primary sponsorship, the company will also serve as a season-long associate sponsor.
“I am thankful to have Workforce onboard with us this season and I look forward to kicking off this new partnership at the Clash,” said McDowell. “It’s an exciting time for the sport, especially to be able to race at Bowman-Gray Stadium to start the year. I’m really looking forward to representing the Workforce team. Workforce aims to make sure that any injuries at the workplace are managed as efficiently as possible and, of course, you never want to see anyone get hurt at work. But if it does happen, Workforce eliminates so much unnecessary stress. I am looking forward to having them at the track as they celebrate their 30th anniversary.”
This season marks the first for McDowell, a native of Phoenix, Arizona, with Spire Motorsports, after moving from Front Row Motorsports to Spire Motorsports to take over as driver of the No. 71 Chevrolet Camaro.
McDowell is a two-time NASCAR Cup Series winner, including a prestigious victory in the season-opening Daytona 500 in 2021.
“Workforce has now been involved in motorsports for many years and we genuinely understand the impact NASCAR provides in expanding our brand to potential new partners nationwide. We are excited to partner with Spire Motorsports and a seasoned veteran in Michael McDowell”, said Zachary Roberts, Workforce’s President and Chief Executive Officer.
Spire Motorsports enters their seventh season of competition in the NASCAR Cup Series, with a three-driver lineup that includes veteran Michael McDowell, NASCAR Cup Series winner Justin Haley, and young up-and-coming driver Carson Hocevar.
The Cook Out Clash at Bowman Gray Stadium will begin the 2025 NASCAR Cup Series campaign, with the exhibition event taking place on Sunday, February 2nd at 8:00 PM ET. Coverage of the event will be on FOX, MRN, and SiriusXM NASCAR Radio (Channel 90).
