Toyota Unveils New 2024 NASCAR Cup Series Toyota Camry XSE

Monday marked the dawn of a new day for Toyota Racing's NASCAR Cup Series program as the manufacturer will utilize a refreshed body style for the upcoming 2024 season.

The Toyota Camry XSE will be the production model that the NASCAR Cup Series car will represent on the track next season. The NASCAR body style was revealed in a white paint scheme with red and black accents.

“The 2024 Camry XSE race car will properly highlight Toyota’s attention to detail as has been showcased in the new street version Toyota Camry. We are excited to bring this car to the race track and continue to achieve success with it for years to come,” said Paul Doleshal, group manager of motorsports, TMNA (Toyota Motor North America). “The amount of work put into this car’s production cannot be overstated, and we thank everyone at TRD and Calty Design for their efforts in creating a premier vehicle for our team partners to compete for wins and championships.”

According to a release from Toyota, the 2024 Camry XSE race car will feature C-shaped corner vents below the new larger lower grille area. The hood will also feature new character lines, and new hood duct exits. The rear fascia of the car will also include an updated quarter panel styling and chamfered bumper corners on the back of the corner panels, which will blend into the design of the rear bumper.

For the 2024 NASCAR Cup Series season, three teams will field Toyota Next Gen cars. Joe Gibbs Racing, and 23XI Racing, which have fielded Toyota cars for years will return to the stable next season. LEGACY MOTOR CLUB will be the new team joining the fold for TRD in 2024 as it will make the move from Chevrolet.

Toyota finished the 2023 NASCAR Cup Series season with 10 victories, second-most among manufacturers in the premier series of NASCAR. The manufacturer also finished second to Chevrolet in the 2023 NASCAR Cup Series Manufacturer Standings.

Martin Truex Jr. added an 11th win for Toyota as he also won the Busch Light Clash, a yearly exhibition event at the LA Memorial Coliseum.

Tyler Reddick scored the first points-paying win for the manufacturer in the event at Bristol Circuit of the Americas in March. Reddick would also win the NASCAR Cup Series Playoffs race at Kansas Speedway in the fall.

Christopher Bell took two wins in 2023 as well. Bell won the Dirt Race at Bristol Motor Speedway in April and the race at Homestead-Miami Speedway in October, which secured his place in the Championship 4.

Denny Hamlin recorded three wins in the No. 11 entry for Joe Gibbs Racing to bring his career total to 51 wins. The tracks where Hamlin visited victory lane in 2023 included Kansas Speedway, Pocono Raceway, and Bristol Motor Speedway.

Martin Truex Jr. also scored three points-paying wins on the year as well. Truex triumphed at Dover Motor Speedway, Sonoma Raceway, and New Hampshire Motor Speedway.

With the new body style, and the addition of the LEGACY MOTOR CLUB team under the Toyota umbrella, the hope is that the manufacturer can contend for its first NASCAR Cup Series Manufacturer's Championship since the 2019 season.

“The foundation of Toyota’s presence in NASCAR is our commitment to continuous improvement on and off the race track. Our Camry XSE race car reinforces that mantra and accurately reflects the key design attributes of the all-new production Toyota Camry,” said David Wilson, president of TRD. “As we prepare for the 2024 season, we look forward to working closely with our race team partners to optimize the performance of the newly-designed Camry race car so we can continue our legacy of leading laps, winning races, and competing for championships with the Camry nameplate.”

Toyota is a three-time NASCAR Cup Series Manufacturer Champion.

On November 1st, Ford announced that it would be utilizing a new body style for the 2024 season as it will move to the Ford Mustang Dark Horse body style next year.

Chevrolet will be the lone NASCAR Cup Series manufacturer, which will not utilize a new body style during the 2024 season as the Chevrolet Camaro ZL1 will continue to be the body style used next year.

Photo Credit: Toyota Racing