Spire Motorsports has inked a multi-year sponsorship agreement with Gainbridge, a Group 1001 company, which will see the online digital platform adorn the organization's NASCAR National Series entries, beginning this weekend at Atlanta and Mid-Ohio.
Gainbridge, an online digital platform offering trusted financial products simplified for the modern age, will rotate its primary partnership between the team's NASCAR Cup Series drivers Corey LaJoie and Ty Dillon for 16 of the final 18 races of the season.
LaJoie, who is in his third year with Spire Motorsports, will carry the black, yellow, and blue colors of the company in Sunday's Quaker State 400 at the newly-reconfigured Atlanta Motor Speedway - a track the Concord, North Carolina native has found success.
The newfound relationship between Spire Motorsports and Group 1001, the parent company of Gainbridge, will cross into the NASCAR Craftsman Truck Series, as well, as Marco Andretti will drive the team's No. 7 Chevrolet Silverado at Mid-Ohio.
Saturday's 150-mile contest from the Lexington, Ohio road course will mark the NASCAR Craftsman Truck Series debut for Andretti, and a second start in NASCAR's National Series, after making his Xfinity Series debut at Charlotte's ROVAL in 2022.
"We look forward to partnering with Spire Motorsports, Corey [LaJoie], and Ty [Dillon], and adding to the robust Gainbridge motorsports sponsorship portfolio," said Mike Nichols, Chief of Sponsorship Strategy and Activation at Group 1001. "We are excited to watch Marco compete at Mid-Ohio this weekend in the Group 1001 paint scheme alongside Rev Racing’s Nick Sanchez, who has had a successful rookie campaign competing for the NASCAR CRAFTSMAN Truck Series championship carrying the Gainbridge colors."
In terms of sponsorship, Gainbridge carries an immense motorsports presence in the United States, adding this deal with Spire Motorsports to an already extensive portfolio that includes Rev Racing and Nick Sanchez in the NASCAR Truck Series, and Colton Herta and Andretti Autosport in the NTT IndyCar Series.
Additionally, the company promotes its suite of services as a multi-year presenting sponsor of the Indianapolis 500 and is a founding partner of the Formula 1 Miami Grand Prix.
"Today is a monumental day and a pivotal moment as we welcome Gainbridge to the Spire Motorsports family,” said Spire Motorsports co-owners Jeff Dickerson and T.J. Puchyr. “This is the culmination of uncompromised dedication and hard work by many people. When we made the commitment to bet on NASCAR and become team owners almost five years ago, achieving a seminal moment like this was a foundational part of the plan. The mission of Spire Motorsports has always been both giving and earning respect. We undertook this journey to prove ourselves to the industry while positioning our team to work with and represent global brands. This announcement validates that journey."
Entering this weekend's 400-mile contest at Atlanta, Corey LaJoie leads the way for Spire Motorsports in NASCAR Cup Series point standings, sitting 23rd, and looks to make a run at the post-season, where he currently sits less than 50 points below the cutline.
"Gainbridge values opportunity through access, integrity, and empowerment, and that resonates strongly with Spire Motorsports. Partnering with Gainbridge, an organization that understands and appreciates our vision, continues to substantiate our principles. We recognize the work is still just beginning, and we’re eager to continue elevating our program to position Gainbridge as one of the most visible and influential brands on the starting grid."
Both LaJoie and Dillon are veterans of more than 200 NASCAR Cup Series starts, and in their first season as full-time teammates, have already begun to move the needle for Spire Motorsports, as it looks to become a playoff-caliber two-car team.
LaJoie is the son of two-time NASCAR Busch Series champion Randy LaJoie, while Dillon is the grandson of legendary team owner Richard Childress, ensuring that both drivers have been around the culture of the Cup Series their entire lives.
