Shake and Bake: Stewart-Haas Racing Channeling Talladega Nights This Weekend

A pair of Stewart-Haas Racing teammates will carry some rather famous paint schemes this weekend at Talladega Superspeedway.

Chase Briscoe will run a special No. 14 Old Spice Ford Mustang, and Ryan Preece will drive a No. 41 Wonder Bread car. The sponsors and paint schemes were featured in the iconic 2006 film Talladega Nights: The Ballad of Ricky Bobby.

“This is an entertaining promotion that allows us to work with two innovative brands in Wonder Bread and Old Spice where we can stand out together amid a very busy fall sports schedule,” said Brian McKinley, Chief Revenue Officer, Stewart-Haas Racing. “Talladega Nights is a cult classic and Wonder Bread and Old Spice were savvy enough to be on board with the movie from the very beginning. For our sport, it’s the gift that keeps on giving, and it’s given Stewart-Haas Racing a great platform to have some fun and engage with our fans.”

While the cars will look like the ones in the movie, I don't think Preece or Briscoe will be training for the race by driving around town with a live cougar in their street cars.

Stewart-Haas Racing released a video on social media on Monday, which has the two drivers doing a similar press conference that was in the movie. In the movie, Will Ferrell and John C. Reilly delivered the catchphrase Shake-And-Bake, a term describing their teamwork at Talladega in the movie.

In the SHR video, the drivers have changed the phrase to "Preece-And-Chase."

Preece is excited to dust off the Wonder Bread paint scheme and to team up with his drafting partner Chase Briscoe.

“Talladega Nights is one movie that most people have seen and laughed with, and these really cool paint schemes will bring back those memories,” Preece said. “Getting to have my teammate, Chase Briscoe, in the Old Spice car makes it all come together. The movie remains relevant after all these years, and there’s no better track than Talladega to work with your teammates. We’re going to have a lot of fun this weekend and I hope we get the No. 41 Wonder Bread Ford Mustang in victory lane.”

Briscoe is likewise excited, as he ranks Talladega Nights among his favorite movies.

“Talladega Nights is one of my all-time favorite movies, and I’m really glad that Old Spice was on board to come back to Stewart-Haas Racing,” said Briscoe, whose No. 14 car was once sponsored by Old Spice when it was driven by Stewart. “We couldn’t do this Talladega Nights deal without them, and as a Tony Stewart fan who has gone on to drive his car, it’s really special to be the one to bring it back for all the fans.”

This is an awesome partnership, which was only made possible by the brands being on board with serving as the primary sponsors for the two race cars. For Wonder Bread, this was a no-brainer for fans of the classic movie, and their brand.

“The Wonder team couldn’t be more excited to team up with Stewart-Haas Racing and Old Spice to give Talladega Nights fans a race to remember by recreating the beloved cars from the cult classic movie,” said John Steed, Senior Vice President of Legacy Brands at Flowers Foods. “We know our Wonder Bread fans love the movie and we can’t wait to share in their delight this weekend at Talladega Superspeedway.”

Old Spice is amped up for the return of the classic scheme that the fictional Cal Naughton Jr. piloted in the movie.

“Old Spice is ready to bring 24/7 freshness to the track this weekend at Talladega Superspeedway with Stewart-Haas Racing and Wonder Bread,” said Kate DiCarlo, Old Spice Senior Director of Communications at Procter & Gamble. “After all, if you’re not first, you’re last, so we’re excited to have Chase Briscoe and Ryan Preece behind the wheels of the famed Old Spice and Wonder Bread cars. This is such a nostalgic moment for us and we’re thrilled to connect fans with more ridiculously fun experiences.”

Will Preece and Briscoe push each other to the win on Sunday? Only time will tell. But what a story it would be if they were both in the mix late in the race.

Photo Credit: Stewart-Haas Racing