Schluter-Systems Kicking Off 2025 Partnership With Rick Ware Racing at Bristol

Schluter-Systems kicks off its 2025 motorsports support this weekend by sponsoring the No. 01 Rick Ware Racing Ford driven by Corey LaJoie in the Food City 500 at Bristol Motor Speedway.

LaJoie has been a long-time ambassador for Schluter-Systems, entering his ninth season partnering with the tile installation solutions company.

“Schluter-Systems continues to be an incredible partner,” LaJoie said. “They’ve been with me since 2017 and together we’ve built a really great program. They bring customers and employees to the racetrack each and every week. It’s impressive to see how much the program has grown over the years. It’s a partnership that’s evolved into a friendship. We’re in this journey together and I can’t thank them enough for their support.”

Schluter-Systems will also sponsor the No. 01 Ford Mustang Dark Horse at Atlanta Motor Speedway on June 28. They will partner with Cody Ware for the NASCAR All-Star Race at North Wilkesboro Speedway on May 18.

“Partnering with Corey LaJoie and Rick Ware Racing is an excellent opportunity for Schluter-Systems to connect our passion for innovation and precision with the dynamic world of motorsports,” said Dee DeGooyer, chief sales officer, Schluter-Systems, North America. “This marks our ninth consecutive year supporting Corey, which speaks to the strength of our relationship and the shared values that have driven it forward. Just as every tile installation depends on a strong foundation and attention to detail, success on the track demands the same level of planning, performance and reliability. We see this partnership as a natural extension of our commitment to quality.”

The partnership will also branch out into drag racing, sponsoring RWR’s Top Fuel dragster driven by Clay Millican in the NHRA New England Nationals May 30-June 1 at New England Dragway in Epping, New Hampshire.

“We’re thrilled to expand our partnership with Schluter-Systems across all of our motorsports entities,” said Rick Ware, team owner. “Their continued support of Corey LaJoie speaks volumes, and we’re proud to welcome them back to not only our Cup car at Bristol and Atlanta, but also as a key partner for Cody Ware in the All-Star Race and with Clay Millican in NHRA.

“Schluter-Systems is a brand that understands the value of long-term relationships and consistency – both on the jobsite and at the racetrack. Their commitment to supporting talent and engaging with passionate fanbases makes them an ideal partner as we grow our presence across motorsports.”

Schluter-Systems will serve as an associate partner across all of RWR’s motorsports endeavors, including NASCAR, NHRA and Progressive American Flat Track (AFT), where RWR riders Briar Bauman and Chase Saathoff compete in SuperTwins and 450 Singles, respectively.

“By fielding entries in different series, we’re able to provide a broader reach to our partners,” Ware said. “When we earn success in one discipline, it’s every partners’ success too. This also allows Schluter-Systems to reach a variety of demographics. They can engage more of their customers and VIP guests with more opportunities and different experiences. Schluter-Systems has really taken advantage of this. We host their guests at every NASCAR and NHRA weekend, as well as AFT events. They’re a great partner and motorsports has proven to be a strong platform to grow their business.”

The Food City 500 takes place at Bristol Motor Speedway on Sunday, April 13, at 3:00 PM ET. Coverage of the event will be on FOX Sports 1, the Motor Racing Network, and SiriusXM NASCAR Radio (Channel 90).

-Photo credit: HHP/Chris Owens