NASCAR Craftsman Truck Series
Xfinity Fastest Lap: Hamlin, Smith, Heim Set Quick Times at Martinsville
Mar 31, 2025
23XI Racing announced Tuesday that Robinhood has joined the team as an official partner.
Bubba Wallace and 23XI development driver Corey Heim will pilot Robinhood-branded cars in select NASCAR Cup Series events during the 2025 season. Robinhood branding will also be added to Wallace’s and Heim’s uniforms and team equipment.
“Robinhood is excited to enter into the motorsports space, and there’s no better partner who shares our relentless drive to innovate in bold and unique ways than 23XI,” said Steve Quirk, Chief Brokerage Officer at Robinhood. “By expanding our presence into motorsports, we’re able to reach a passionate, engaged fanbase that’s hungry to take control of all aspects of their lives, including their finances, while also supporting Bubba Wallace, Corey Heim and the rest of the 23XI team as they continue their success this racing season."
The Robinhood colors, highlighted by Robin Neon, will debut at Kansas Speedway with Corey Heim’s No. 67 Toyota Camry XSE in May. Robinhood will also feature for three subsequent events with the No. 67 and No. 23 teams.
“We’re excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR,” said team president Steve Lauletta. “As Robinhood continues to expand their presence in sports, we’re proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base.”
“Our team continues to do a great job of partnering with exciting brands that share our values and believe in us,” added Wallace. “Robinhood’s dedication to market accessibility and financial literacy is important for so many people, and I look forward to representing them on track this season.”
This marks Robinhood’s first venture into motorsports. The financial services platform has jersey patch partnerships with the Miami Heat, Memphis Grizzlies and Washington Wizards of the National Basketball Association.
The AdventHealth 400 at Kansas Speedway is scheduled for Sunday, May 11.
