Noah Gragson, Front Row Debuting Rural King Partnership at Bristol

Rural King begins a three-race primary sponsorship agreement this weekend at Bristol Motor Speedway, as the company will adorn Noah Gragson's No. 4 Ford Mustang Dark Horse.

Gragson will also pilot the Rural King No. 4 Ford on April 27 at Talladega Superspeedway and during NASCAR All-Star Race festivities on May 18 at North Wilkesboro Speedway.

“I’m excited to head back to Bristol, but I’m even more pumped to welcome Rural King to the team," said Gragson. "It’s always great to bring a new partner into the sport. We’re kicking off the partnership with a store visit, and I’m really looking forward to getting to know the Rural King community. It’s going to be a fun weekend all around.”

Rural King hopes to connect with its customers and employees with the new partnership, especially with a location in Bristol, Tennessee in close proximity to the site of this weekend's NASCAR Cup Series event.

"Our partnership with Front Row Motorsports and NASCAR is an exciting new chapter for Rural King," said Steve Barbarick, President & Chief Executive Officer, Rural King. "Many of our customers—and our associates—are loyal NASCAR fans, and this is a great way to connect through something they feel passionate about. With a Rural King store just down the road in Bristol, this race feels especially meaningful to us. We’re proud to see our brand on the car and can’t wait to cheer on Noah Gragson as he hits the track representing our community."

Bristol is also one of the most exciting tracks on the NASCAR circuit, and Gragson is looking forward to this week's event at "The Last Great Colosseum."

“Bristol is definitely one of the most intense tracks we go to," said Gragson. "Even though it’s one of the slowest in terms of speed, it feels like the fastest because everything happens so quickly—you're side-by-side, sometimes three-wide, and constantly in traffic. It’s wild. You think the car’s not going to grip, but somehow it sticks. It’s a real rush every lap. You’ve got to be disciplined, but not necessarily patient. From lap one, it’s go time. If you don’t make moves early, you’ll get swallowed up. You can go in with a game plan, but you don’t really know what you’ve got until you hit the track and see how the grip and traction compound are working—whether the bottom’s fast or if it moves up.”

The Food City 500 takes place at Bristol Motor Speedway on Sunday, April 13, at 3:00 PM ET. Coverage of the event will be on FOX Sports 1, the Motor Racing Network, and SiriusXM NASCAR Radio (Channel 90).

-Photo credit: Front Row Motorsports