Legge, e.l.f. Cosmetics Partner for More NASCAR Appearances in 2025

Katherine Legge, with support from e.l.f. Cosmetics, will compete in at least seven more NASCAR National Series events this year, including a return to the NASCAR Cup Series in Mexico City.

Legge and e.l.f. are teaming up for a number of races, including NASCAR Xfinity Series events on April 19 at Rockingham Speedway and on May 24 at Charlotte Motor Speedway.

The British driver will also return to the NASCAR Cup Series at Autodromo Hermanos Rodriguez in Mexico City, Mexico on June 15. In 2019, Legge won from pole position at Autodromo Hermanos Rodriguez in the Jaguar I-PACE eTROPHY series, and in the process became the first female driver to win a race during an ABB FIA Formula E weekend.

“I’ve never felt more empowered than I do with e.l.f. by my side,” said Legge. “e.l.f. truly walks the walk when it comes to putting its community—and especially women in sports—in the, pun-intended, driver’s seat. I’m thrilled to work towards achieving my racing goals with my e.l.f. team alongside Team Chevy. I want to be respected as one of the best drivers in motorsport and there is no better place to hone my skill set against the best of the best in front of the largest motorsport audience in the U.S. With the pivot to go all in on NASCAR, we are diversifying my own racing legacy as well as the paddock for future generations.”

e.l.f. also partnered with Legge for the Indianapolis 500 in 2023 in 2024. In 2024, e.l.f. was the first beauty brand to serve as a primary sponsor of a car and driver at the Indy 500, to serve as an official sponsor of the Indy 500 itself, and to have an activation at the Indianapolis Motor Speedway during the Indy 500 weekend.

“As they say in NASCAR, we have found our groove. Fueling Katherine’s dream to be one of the best motorsports drivers of all time is our mission. Inspiring young athletes to fast track their own ambitions is our passion,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Female NASCAR fans are more likely to watch sports on TV, listen on the radio, and attend a live event than female fans of other sports. That’s our signal to lean the e.l.f. in with zero distance between us and the community.”

Legge finished 37th in her NASCAR Cup Series debut at Phoenix Raceway earlier this year, retiring after 210 laps due to an incident. She has five previous starts in the NASCAR Xfinity Series, with a best finish of 14th at Road America in 2018.

Legge is a member of Team Chevrolet in NASCAR, and in addition to e.l.f., her program is also supported by Sherfick Companies, Droplight, Desnuda Tequila, Sparco, and Bell Helmets.

Legge hosts “Throttle Therapy with Katherine Legge” as part of iHeart Women’s Sports Audio Network. Her episodes drop weekly on Tuesdays and can be heard on the iHeartRadio app and everywhere podcasts are heard.

-Photo credit: Jonathan Bachman/Getty Images