Kaulig Racing, Grizzly Nicotine Pouches Expand Partnership

Kaulig Racing announced on Monday that Grizzly Nicotine Pouches is expanding its partnership with the NASCAR Cup Series team.

Grizzly, which already had a nine-race partnership with the team's No. 10 Chevrolet driven by Ty Dillon, will now also sponsor A.J. Allmendinger's No. 16 Chevrolet.

“When we got the chance to further our partnership with Kaulig Racing and now AJ [Allmendinger], we did not hesitate for a second,” said Brent Trader, Senior Director, Brand Marketing, American Snuff Company. “We are more than happy with the relationship we have with Kaulig Racing and the entire No. 10 team. We felt like this was a great opportunity for us to get even more exposure for the brand with adult consumers who love NASCAR as much as we do.”

The Grizzly Nicotine Pouches No. 16 Chevrolet will debut this Sunday at Bristol Motor Speedway in the Food City 500. The sponsorship will also be featured at Talladega Superspeedway (April 27), Indianapolis Motor Speedway (July 27), and Watkins Glen International (August 10).

“We have worked hard on our Cup program, and it is starting to bear fruit with our on-track product and elevated partnerships,” said Kaulig Racing team president Chris Rice. “We are in a growth period and focused on upward trajectory, so it is awesome that partners feel good about what we are delivering to expand their program with us. I am so proud of Ty Dillon and how he has performed and engaged with the Grizzly Nicotine Pouches team, and everyone at Kaulig Racing is excited the program will now include AJ.”

Ty Dillon debuted the Grizzly Nicotine Pouches partnership in the Daytona 500, qualifying inside the top 10 and finishing 14th.

The Food City 500 will take place on Sunday, April 13 at 3:00 PM ET on FS1, PRN, and SiriusXM NASCAR Radio Channel 90.

-Photo credit: Kaulig Racing