NASCAR Cup Series
CELSIUS Back as Primary Sponsor of Kaulig Racing, AJ Allmendinger in 2024
Jan 12, 2024
After being tapped to compete full-time in the NASCAR Xfinity Series, Josh Williams is set to make his NASCAR debut with Kaulig Racing a bit earlier than anticipated, the organization announced on Monday.
The 30-year-old driver will get behind the wheel of the No. 16 Chevrolet Camaro in the Busch Light Clash, a pre-season exhibition event taking place at the LA Memorial Coliseum on Sunday, February 4.
Alloy Employer Services, a long-time supporter of Williams in the NASCAR Xfinity Series, will serve as the primary marketing partner of the Port Charlotte, Florida native in a part-time schedule at NASCAR’s top level in 2024, which will also include the February 25 event at Atlanta Motor Speedway.
“We are excited to embark on this new chapter of racing with Josh Williams as he starts this season with Kaulig Racing,” said Alloy Employer Services CMO Chris Estey. “Josh has been a big part of Alloy over the last four seasons, and we can already tell that Kaulig Racing will be a big part of Josh. To say we are excited to see what’s next is an understatement! Alloy and our partners can’t wait to experience the Clash at the Coliseum this Sunday. We’re anticipating great things this season, and from everything we’ve heard recently, fans are just as excited as we are to see what unfolds in 2024.”
In 2022, while competing in the Xfinity Series for BJ McLeod Motorsports, Williams contested a three-race schedule in the NASCAR Cup Series with Live Fast Motorsports, earning a career-high 25th-place result at Bristol (Dirt) and the Indianapolis Road Course.
“Getting another opportunity in the Cup Series is humbling, especially with a team like Kaulig Racing,” Williams said. “I’ve been spending time in the sim with Team Chevy, and that’s been a huge help in getting comfortable and acclimated to the L.A. Coliseum. Short track racing is my background, and it doesn’t get much shorter than at The Clash. I’m ready for the challenge.”
According to Chris Rice, Team President of Kaulig Racing, Williams has already had a major impact on the entire organization in the short amount of time he’s spent working alongside them.
“Josh has impressed us at Kaulig Racing with how quickly he’s gotten up to speed in sim testing, so we knew we needed to work together to get him in the No. 16 Cup car in Los Angeles,” team president Chris Rice said. “Alloy Employer Services’ enthusiasm to get involved with our Cup and Xfinity programs has made it easy to give this the green light, and we’re hopeful that there will be a handful of Cup starts with Josh, Alloy Employer Services, and Kaulig Racing this season.”
Williams is the second driver to be announced as competing part-time in the NASCAR Cup Series for Kaulig Racing in 2024, joining Xfinity Series teammate AJ Allmendinger, who ran the entry full-time in 2023.
