NASCAR Cup Series
Kubota, Trackhouse Racing Continue Partnership With Multi-Year Extension
Feb 20, 2025
Caymus Vineyards announced its 2025 NASCAR Cup Series partnership with Haas Factory Team on Thursday. The iconic, family-owned and operated winery will feature Bonanza, its heralded California Cabernet Sauvignon, on the No. 41 Ford Mustang Dark Horse of Haas Factory Team driver Cole Custer.
Bonanza Cabernet will feature on the lower-rear quarter panel of the No. 41 Ford Mustang and branding on Custer's firesuit. Bonanza Cabernet will serve as the primary sponsor on Custer's car at the EchoPark Automotive Grand Prix at Circuit of the America on March 2, as well as the South Point 400 at Las Vegas Motor Speedway on October 12.
“We’re proud to partner with Haas Factory Team, and we’re excited to have Bonanza Cabernet ride along with 2023 NASCAR Xfinity Series Champion Cole Custer as he makes his return to the Cup Series,” said Karen Perry, Executive Vice President of Caymus Vineyards. “Gene Haas has his own heralded track record, and his ongoing commitment to putting quality race teams on the track in both Formula One and NASCAR makes him a great partner for our winery. What excites us most is the pursuit of excellence – whether in winemaking or on the track. We look forward to continuing to engage racing’s most passionate fanbase with Bonanza Cabernet.”
“Caymus Vineyards and the Wagner family have a long history in NASCAR, and we have a shared passion for excellence, making them the ideal partner for our team,” Custer said. “Caymus makes exceptional wines under a range of labels, and Haas Factory Team is dedicated to building competitive racecars. I’m excited to have them on board, and I look forward to driving the No. 41 Bonanza Cabernet Ford Mustang at Circuit of the Americas in March and at Las Vegas Motor Speedway in October.”
The 2025 season marks Caymus Vineyards' 12th year of involvement in NASCAR. In 2024, the Napa-based winery celebrated its 50th Anniversary with a special primary livery at the Sonoma Raceway event in June, while adorning the No. 41 Ford Mustang with its Bonanza Cabernet primary paint scheme at Las Vegas and Homestead in October.
The first race for the No. 41 Bonanza Cabernet Ford Mustang will be at Circuit of The Americas on March 2 at 3:30 PM ET. Coverage will be on FOX, PRN, and SiriusXM NASCAR Radio.
-Photo credit: John K. Harrelson, NKP for Ford Performance
