Front Row Motorsports Signs Five-Race Deal with Beef-a-Roo

Beef-a-Roo will join Noah Gragson and Front Row Motorsports for five NASCAR Cup Series events during the 2025 season, starting this Sunday at Las Vegas Motor Speedway.

Front Row Motorsports announced the partnership on Tuesday, which will start with Gragson’s home race at Las Vegas Motor Speedway on Sunday, March 16.

The midwestern fast-casual restaurant brand will also return for the following NASCAR Cup Series event at Homestead-Miami Speedway on March 23. Other events for the partnership include races at Darlington Raceway (April 6), World Wide Technology Raceway (September 7) and Kansas Speedway (September 28).

“The Beef-a-Roo team is excited to join Noah Gragson as he begins this new chapter with Front Row Motorsports,” said Sherry Elbow, Chief Marketing Officer of Beef-a-Roo. “We look forward to seeing Noah and our famously delicious burger flying around the speedway, bringing excitement to fans both on and off the track.”

Beef-a-Roo will also host a six-city show car program at restaurant locations near Texas Motor Speedway, Kansas Speedway, Nashville Superspeedway, Michigan International Speedway, Indianapolis Motor Speedway and World Wide Technology Raceway.

“We’re thrilled to welcome Beef-a-Roo as the official burger fast-casual restaurant of Front Row Motorsports,” said Bob Jenkins. ” We look forward to working together to grow brand awareness nationwide through a multi-faceted marketing approach, utilizing Noah Gragson and the No. 4 car to connect with fans.”

Starting in April, visit your local Beef-a-Roo to get the special Noah Gragson-inspired burger. Gragson’s “Nacho Burger” features a premium beef patty with lettuce, tomato onion, tortilla chips, jalapenos, and taco sauce, all drizzled with melted cheddar cheese.

The Pennzoil 400 at Las Vegas Motor Speedway is scheduled to take place on Sunday, March 16 at 3:30 PM ET on FS1, PRN, and SiriusXM NASCAR Radio Channel 90.

-Photo credit: Front Row Motorsports