Cincinnati Expands Relationship with Hendrick Motorsports, William Byron

Cincinnati Inc., a leading machine tool manufacturer, is set to expand upon its relationship with Hendrick Motorsports this season, becoming a multi-race primary sponsor of two-time DAYTONA 500 champion William Byron and the No. 24 team.

The expanded relationship will have the No. 24 Cincinnati Chevrolet appear twice in the NASCAR Cup Series during both the 2025 and 2026 campaigns. This season, the new paint scheme will hit the racetrack at Kansas Speedway (September 28) and Martinsville Speedway (October 26).

With the addition of primary sponsorship to the No. 24 marks the first appearance of a NASCAR Cup Series entry for Cincinnati Inc. since 2021, expanding upon the company’s 10-year agreement signed in 2019.

“As a proud company with a long history of domestic manufacturing, we’re thrilled to expand our partnership with Hendrick Motorsports, the winningest team in an iconic American sport,” said Alan Oak, president and CEO of Cincinnati Inc. “The relationship allows us to showcase our products in an incredibly competitive, high-stakes environment. By aligning with William and the No. 24 team, we’re able to further promote the Cincinnati brand and provide our customers with new opportunities to see the results we’re capable of producing firsthand.”

Byron is a 14-time winner in the NASCAR Cup Series, including two triumphs in the prestigious DAYTONA 500 — becoming the youngest driver in history to win ‘The Great American Race’ multiple times.

The Charlotte, North Carolina-native has qualified for the Championship 4 in back-to-back NASCAR Cup Series campaigns. Since the start of the 2023 season, he is tied with teammate Kyle Larson for the most victories in the series.

“Cincinnati’s technology plays a key role in building the race cars we take to the track each week,” Byron said. “They’re such an important technical partner for Hendrick Motorsports, and it’s cool to see that commitment grow into a primary sponsorship. Knowing how Cincinnati contributes to our success, it’s especially exciting to have them on board with the 24 team.”

Cincinnati’s innovative, industry-leading products have been manufactured in the United States since the 1890s. The company has utilized Hendrick Motorsports’ state-of-the-art facility as a showplace for its customers, demonstrating how the 14-time NASCAR Cup Series champions employ its advanced machine tools to win races.

“With Cincinnati, we share a commitment to precision, quality, and innovation,” said Rick Hendrick, owner of Hendrick Motorsports. “The world-class equipment they provide plays an essential role in our performance and success, so they’re truly a key member of our team. In addition, Cincinnati manufactures everything right here in the USA, which is a point of pride for all of our people. We look forward to seeing them represented on the No. 24 Chevrolet and continuing to grow this tremendous partnership.”

-Photo credit: Hendrick Motorsports