Black Rifle Coffee Company (BRCC) is set to continue its long-standing relationship with NASCAR Cup Series driver Noah Gragson in 2023, serving as a six-race primary sponsor of his No. 42 Chevrolet Camaro.
The company, which first established its relationship with Gragson in 2020, will begin its sponsorship platform with LEGACY MOTOR CLUB in next weekend's EchoPark Automotive Grand Prix at Circuit of the Americas (COTA).
"It’s such an honor for me to continue working with Black Rifle Coffee Company and take it to the NASCAR Cup Series level,” said Gragson. “I really value all my partners and work hard for them. I love their coffee, what their company stands for and to see them grow has been really amazing.”
BRCC, a rapidly-growing and mission-driven premium coffee brand was founded to support Veterans, active-duty military, and first responders. The company endorses and partners with several motorsports figures, including Travis Pastrana and Matt Crafton.
"Noah is one of the most exciting drivers in NASCAR today and we’ve been a proud partner and supporter of him for the last three seasons in the Xfinity Series,” said Evan Hafer, BRCC founder and CEO. “We couldn’t be more excited to continue that partnership in 2023 for his full-time NASCAR Cup Series debut with LEGACY MOTOR CLUB. I can’t wait to see him crush it."
After the company's debut on the No. 42 at COTA, the BRCC colors will return to the NASCAR Cup Series at Charlotte for the Coca-Cola 600, as well as events at Nashville, Daytona, Bristol, and the season-finale at Phoenix.
“We’re extremely excited that BRCC has decided to continue its partnership with Noah and join the No. 42 LEGACY M.C. team this season,” said Bruce Mosley, president, business operations of LEGACY MOTOR CLUB. “We stand ready to do what we can to support BRCC’s objectives and promote its mission.”
Gragson is set to compete for Rookie of The Year honors in the NASCAR Cup Series this season, competing against defending NASCAR Xfinity Series champion Ty Gibbs for the title, much like he did for the championship in the second-tier series in 2022.
Photo Credit: Craig White, Courtesy of TobyChristie.com
