NASCAR Cup Series
Haas Factory Team Partners With Bonanza Cabernet for 2025 Season
Feb 20, 2025
24/7 Channel
Arby's is expanding its partnership with Rick Ware Racing, serving as an anchor sponsor of RWR’s No. 51 Ford Mustang Dark Horse driven by Cody Ware for 12 races during the 2025 NASCAR Cup Series season.
Arby's is expanding its partnership with Rick Ware Racing, serving as an anchor sponsor of RWR’s No. 51 Ford Mustang Dark Horse driven by Cody Ware for 12 races during the 2025 NASCAR Cup Series season.
The partnership begins this weekend at Atlanta Motor Speedway, where Arby's will be on-board for the Ambetter Health 400 on Sunday, February 23 at 3 p.m. ET.
“We’re extremely proud to expand our partnership with Arby's for 2025 and beyond,” said Rick Ware, team owner. “This renewed commitment is a testament to the hard work, dedication and progress we’ve made as an organization. From the shop to the track, every member of this team has been focused on improving our performance, strengthening our brand and delivering value to our partners. To have Arby’s recognize that effort and invest in an even bigger way speaks volumes to the commitment we’ve made to motorsports and the partners who support us. We’re ready to build on this momentum and achieve even greater success.”
Arby's will also continue its partnership with Rick Ware Racing's NHRA Mission Foods Drag Series endeavors. Clay Millican will debut the Arby's Rick Ware Racing Top Fuel dragster for the 2025 season at Bristol Dragway during the Thunder Valley Nationals before returning to Lucas Oil Indianapolis Raceway Park on August 27-September 1 for the U.S. Nationals.
Last year, Arby's supported the team and Millican during his victory in the Top Fuel category at the U.S. Nationals.
“RWR provides Arby’s with a high-profile platform to engage both our customers and franchisees in an exciting and meaningful way,” said Jeff Baker, chief marketing officer, at Arby’s. “It’s a high-speed opportunity to fuel fan engagement and reward those who foster great customer experiences.”
Ware recorded a 12th-place finish last fall driving an Arby’s-sponsored No. 15 Rick Ware Racing Ford at Talladega Superspeedway.
-Photo credit: Rick Ware Racing