Aaron's Returns to NASCAR in Partnership With Front Row Motorsports

Front Row Motorsports announced a new partnership with Aaron's on Wednesday, bringing the lease-to-own retailer back to the NASCAR world starting this Sunday at Atlanta Motor Speedway.

Aaron's is teaming up with Front Row Motorsports in a multi-race partnership, appearing on the Ford Mustang Dark Horse No. 34 of Todd Gilliland and No. 38 of Zane Smith. The Aaron's No. 34 Ford Mustang Dark Horse will make its debut on Sunday, February 23 at Atlanta Motor Speedway.

Aaron's was once a long-time supporter of NASCAR and the NASCAR Cup Series, with the "Aaron's Dream Machine" always popular among fans on track.

“NASCAR has always been in our DNA, and teaming up with Front Row Motorsports feels like a natural fit for us at Aaron’s,” shared Cory Miller, Aaron’s interim CEO. “It’s not just another partnership – it’s where our drive for innovation meets the raw thrill of NASCAR, creating a winning combination that I’m truly excited about.”

“I can’t wait to hit the track with Aaron’s,” said Gilliland. “They are one of the most recognizable brands in the history of NASCAR, and I’m super excited to represent that legacy on the track this year.”

“Atlanta has been a good track for me. Its superspeedway style of racing creates a great show and puts me in contention for a good result. Hopefully, I can put Aaron’s in Victory Lane in their first race back in NASCAR.”

Aaron's will team up with Smith in the No. 38 Front Row Motorsports entry for seven races in 2025. The first of those events takes place on March 9 at Phoenix Raceway.

Other races for the partnership include March 16 at Homestead-Miami Speedway, April 13 at Bristol Motor Speedway, June 28 at Atlanta Motor Speedway, July 27 at Indianapolis Motor Speedway, August 23 at Daytona International Speedway and November 2 at Phoenix Raceway.

“I’m really excited to be a part of Aaron’s next chapter in NASCAR.” said Smith. “They’ve been one of the most recognizable brands in the history of the sport, and I can’t wait to have them on the 38 car throughout the 2025 season.”

Headquartered in Atlanta, Aaron’s is a leading provider of lease-to-own and retail purchase solutions of appliances, electronics, furniture, and other home goods with nearly 1,200 locations in 47 states and Canada.

-Photo credit: Front Row Motorsports