MPM Marketing Partners with Racing America for ValleyStar 300 Coverage

Photo: Tonya McCallister, founder of MPM and Elliott, “CEO” pose next to the clock her dad won in 1999.

CHARLOTTE, N.C. (September 21, 2022) - McCallister Precision Marketing returns as the presenting sponsor for Racing America’s coverage of the 2022 ValleyStar Credit Union 300 at Martinsville Speedway.

The biggest event of the Late Model Stock Car season, the ValleyStar Credit Union 300 always draws a large field of competitors vying for a $32,000 prize and the signature Martinsville grandfather clock.

READ MORE: More Than 90 Teams Entered for ValleyStar Credit Union 300

MPM Marketing will once again be a valuable partner in Racing America’s coverage of the event, which will include editorial content, video recaps and social media coverage from the event.

Founded by Tonya McCallister, MPM has a number of clientele, including many who look to become the stars of tomorrow in Stock Car racing. MPM Marketing specializes in Motorsports marketing and promotion of drivers and teams. Their services also include Driver career advancement, press releases, graphic design, marketing materials, social media and much more.

Several MPM clients will be competing in the ValleyStar Credit Union 300, including Michael Faulk, Jared Fryar and Ross “Boo Boo” Dalton, as MPM enters its 17^th year in the motorsports industry.

“This year’s ValleyStar Credit Union 300 will be a special one for us at MPM Marketing,” said McCallister. “We are bringing a new sponsor to the pavement racing world this weekend, and what better way to introduce them than at one of the biggest events of the year!”

READ MORE: Coltman Farms Racing Expands into Pavement for Martinsville

Not only is the event one of the biggest in short track racing, but it also holds a special place in McCallister’s heart. Lee McCallister, Tonya’s father, was the car owner and builder for Robert Powell’s 1999 victory in the Martinsville 300.

“Martinsville has always been an important place to us. The iconic trophy clock they present is sought after by so many! Even my son, Elliott, always wants to race at Martinsville on NASCAR Heat so he can try to win the grandfather clock.”

“My dad’s house car won there in 1999 the day after our nanny passed away. Dad gave me the clock a few years back and it’s really special to not only me but my entire family. The Martinsville clock itself is amazing, and for us it’s just a little more than a grandfather clock.”

Teams will first take the track at 2 p.m. ET Friday, September 23 in a four-hour practice session. Qualifying will follow Friday evening at 8 p.m. ET to set the lineups for the four qualifying races.

Fan gates will open at 12:30 p.m. ET Saturday, with a Fan Garage Experience autograph session taking place starting at 12:45 p.m. Racing begins at 3 p.m., with pre-race ceremonies for the feature starting at 5 p.m. and the 200-lap feature race starting at 7 p.m.

McCallister Precision Marketing (MPM) focuses on assisting up-and-coming race car drivers with career advancement and promotion. McCallister Precision Marketing helps drivers build confidence in front of and behind the camera, giving them the tools they need to advance to the next level. The company also provides companies with a strategic plan for their sales, marketing and promotional needs. We believe in building positive relationships with our clients so that we may provide them with the most professional, yet personal guidance they need, in order to achieve their racing goals. Our clients include race car drivers, race team owners, companies and racing series’. We also work closely with charities and charity events. For more information on McCallister Precision Marketing, visit www.MarketWithMPM.com, email TonyaMac44@MarketWithMPM.com or call 803-361-6199.